Timber and building materials merchant James Latham has launched promotional video content for Buffalo Board, a wood-based panel product now part of its portfolio. The company positions the material as a response to evolving demand in construction and interior fit-out markets, though technical specifications—including density class, surface finish, and dimensional stability parameters—remain unspecified in available marketing material. Buffalo Board appears targeted at joiners and contractors seeking alternatives to conventional MDF or particleboard for cabinet, furniture, and dry-lining applications. The decision to create dedicated video content signals Latham's intent to establish the product line within its merchant offering, though uptake will depend on competitive pricing and third-party certification for structural or fire-performance use cases.