British timber and panel distributor James Latham has appointed Sean Evelegh as Furniture Ambassador, signalling a strategic shift towards the furniture and interior design sector. The move is unusual for a traditional B2B timber merchant and suggests targeted positioning beyond conventional trade channels. Evelegh will act as brand representative in the furniture manufacturing community, bridging the gap between sheet material supply and end-user applications. The appointment reflects growing overlap between timber distribution and design-led specification in joinery and cabinetry markets.