Hettich is now prominently positioning its machinery technology division on the company website. The manufacturer from Kirchlengern, known primarily for furniture fittings, is thus possibly signaling a strategic shift in focus. Whether the reorientation is a reaction to margin pressure in the fiercely competitive fittings business or whether Hettich is simply leveraging growth potential in the machinery division remains unclear. The division supplies the wood and furniture industry with machining centers and automation solutions – a segment with higher project volumes than the traditional fittings business.